Work

Twelve projects, each shown in full.

Brand work and thought leadership. Different jobs, same method: find the idea, then let the name, the words, the identity and the content all answer to it.

01Brand & creative

kfzteile24 brand elements \u2014 numbered part silhouettes, a headlight, an orange road mark and the line We really love parts
kfzteile24Brand strategy, visual identity, motion, digital design, toolkits
An Embrace billboard: the wordmark in white on deep navy beside a panel of bold patchwork textile
EmbraceBrand identity, pattern system, packaging, web design
The Alto wordmark in fine parallel lines beside an aerial view of grooves in freshly groomed snow
Alto AlpineLogo design, visual identity, art direction
A Lebara billboard reading It's kind of a big deal in warped blue type
LebaraBrand platform, identity system, custom typeface, digital product
La Caza Blanco, Reposado and A\u00f1ejo standing in the red earth of a Jalisco agave field
La Caza TequilaPositioning, naming, brand story, identity, campaign
White Rabbit Vegana, Salame and Margherita sourdough pizza boxes on a terrazzo surface
White RabbitRepositioning, brand identity, packaging, digital

02Brand films

Concept and scriptwriting for film. The idea has to survive a storyboard, a voiceover booth and a compliance review — so it gets written for all three at once.

A still from the Mackie's TV advert: a grandmother and two children eating ice cream on a sofaWatch the film
TV advert · 30 seconds · ITV

Mackie's

Concept and voiceover script for a Scottish ice cream brand's first move into English TV — built on the moments an ice cream actually turns up in.

Read the case study
A still from the Bancroft's school film: a pupil batting on the school cricket pitchWatch with sound
Promotional film · Anamorphic · 3-day shoot

Bancroft's

A school film for a school that is already oversubscribed — written from what pupils across every year group said it means to be there.

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A still from the Lucky Saint film: founder Luke talking to camera beside a bottle of the beerWatch with sound
Trade film · Founder-led

Lucky Saint

A training film for bar staff, made when the sales team couldn't get into a single bar — with the founder doing the explaining.

Read the case study

03Thought leadership

Brand work has to hold up once. This work has to hold up every week — LinkedIn strategy, founder content and social-first campaigns, measured in what they actually move.

The Kickertech LinkedIn company page on a laptop surrounded by black and mint green post designs
LinkedIn visual identity · 8 months

Kickertech

Making an iGaming and sportsbook brand stand out in the loudest feed in B2B, without stepping outside the regulator's lines.

59,561Organic impressions
8Months
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Mainlink LinkedIn post designs alongside the company's LinkedIn page on a laptop
LinkedIn strategy · Product launch

Mainlink

Taking a smart water metering product to a global technical audience, from under a thousand followers to a community worth publishing to.

1M+Impressions
~75%Community growth
2Phases: paid, then content
Read the case study
A wall of VU Business School social posts in purple and gold beside the school's LinkedIn company page on a laptop
LinkedIn strategy · Ongoing since 2023

VU Business School

Establishing a distinct identity for Vilnius University Business School in a competitive higher education market, and building the community around it.

~40%Follower growth
25Ad campaigns
6.5×Paid vs organic reach
Read the case study

Have something
worth building?

hello@thecopper.digital

Send the business, the category, and what you're stuck on. We'll come back with a first read on the position — no deck, no pitch theatre.