Thought leadershipLinkedIn visual identity

Kickertech

Bold, dynamic graphics, motion visuals and tailored post designs that reflect Kickertech's culture while meeting regulatory requirements — turning a company page into a high-performance asset.

59,561Organic impressions
8Months of partnership
0Compliance compromises
Client

Kickertech

AI-driven analytics for gaming, Valletta

Sector

iGaming & sportsbook

B2B, heavily regulated

What we did

LinkedIn visual identity. Custom post design. Motion graphics. Employer brand content.

Duration

8 months

01The challenge

Stand out in the
loudest feed in B2B —
without breaking
the rules.

iGaming and sportsbook is a visually crowded industry, and Kickertech needed to differentiate itself while appealing to prospective employees, in a tone that stayed professional but never stiff.

  • Cut through the noiseVisually compelling content in a feed where everyone is already shouting.
  • Show the cultureCommunicate a dynamic company and an innovative approach, not just a product.
  • Stay compliantBalance bold, disruptive visuals against the strict regulatory requirements of the sportsbook industry.

02Approach

Every post
designed. None
of them templates.

Visual overhaul. Bold colour, modern typography and custom visuals built for each individual post, so the page reads as one distinct style rather than a feed of stock layouts.

Content built to move. High-impact imagery and motion graphics designed to earn interaction and spark curiosity — not just to look good in a portfolio.

The regulatory constraint shaped the work rather than limiting it. When you can't make claims about outcomes, you make the craft do the talking.

A wall of Kickertech LinkedIn post designs in black and mint green covering betting markets, Eurovision odds, the NHL, Bet Builder and company culture
Post design across sport, product, prediction content and culture.

03Results

A company page
that finally looks
like the company.

The transformation generated 59,561 organic impressions, lifted engagement and strengthened brand recognition — and, because the work put the culture on screen, it supported talent recruitment at the same time.

One page, doing marketing and hiring at once.

The Kickertech LinkedIn company page on a laptop, surrounded by post designs including a sportsbook banner and a global licensing map
The page itself — banner, posts and profile working as one asset.
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